Semiotics helps us understand products and brands in their cultural and category context. You can sit back and relax as we do the hard work for you through a step-by-step analysis process, using online and offline cultural forensics (a difficult word for desk research)

If desired we deploy Qual 3D to further explore hypotheses or ideas

We do qualitative research in all shapes and forms, but always with an UNcommon sense mindset

We are method agnostic - depending on the business challenge we deploy groups, IDIs or digital communities

Becauset context is king we get particularly excited by ethnography and cultural forensics. This creates a 3D view of the issue at hand

We love all-things brand - identity, positioning, comms

This usually involves stakeholder interviews, workshops and more than a dash of desk research. We often use Qual 3D to test hypotheses, ideas or concepts

Ask about our Brand Butterfly model, which reveals brand insight at the intersection of 4 truths: culture, consumer, brand and product