GUIDING PRINCIPLES

It’s our mission to provide human intelligence beyond common sense.

SCIENCE, NOT FICTION

Our thinking is grounded in evidence-based theory and scientific discovery.

CONTEXT MATTERS

To understand people we need to understand the circumstances under which they operate.

THINK FORWARD

To get to the future first businesses need foresight, not just insight.

We specialize in long and
short range intelligence

OUR EXPERTISE

EVIDENCE-BASED METHODS

BEHAVIOURAL 3D LENS

Analytical tool to gain insight in three interacting  components of behaviour: opportunity, motivation and ability.

BEHAVIOUR CHANGE WHEEL

Guide to designing behaviour change interventions including 93 techniques that have proven success records.

BEHAVIOURAL JOURNEYS

A method to reveal functional, emotional and social pain or  gain points in the decision-making  process.

MOTIVATIONAL SEGMENTATION

Model to map people in terms of sensitivity to reward and punishment along two axes:  extraversion−introversion and neuroticism−emotional stability.

PRIMED AND CONTROLLED GROUPS

Experiment-based research to reveal nonconscious influences on decision making through comparing primed and controlled  groups

LIFE LOGGING

In-context research to capture and observe behaviour  in the real world; e.g. with our unobtrusive 360 degrees camera.

THE FORESIGHT LEAP

A collaborative method to explore new frontiers before grounding these foresights in today’s reality.

SCENARIO PLANNING

Developing scenarios based on a PEST analyses; that is, developments in the political, economic, cultural and technological arena.

OUTCOME DRIVEN INNOVATION

A method to avoid people’s inability to predict the success of innovative solutions by focusing on desired scenarios and outcomes instead.

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