OUR METHODS

EVIDENCE-BASED METHODS

BEHAVIOURAL 3D LENS

Analytical tool to gain insight in three interacting  components of behaviour: opportunity, motivation and ability.

BEHAVIOUR CHANGE WHEEL

Guide to designing behaviour change interventions including 93 techniques that have proven success records.

BEHAVIOURAL JOURNEYS

A method to reveal functional, emotional and social pain or  gain points in the decision-making  process.

MOTIVATIONAL SEGMENTATION

Model to map people in terms of sensitivity to reward and punishment along two axes:  extraversion−introversion and neuroticism−emotional stability.

PRIMED AND CONTROLLED GROUPS

Experiment-based research to reveal nonconscious influences on decision making through comparing primed and controlled  groups

LIFE LOGGING

In-context research to capture and observe behaviour  in the real world; e.g. with our unobtrusive 360 degrees camera.

THE FORESIGHT LEAP

A collaborative method to explore new frontiers before grounding these foresights in today’s reality.

SCENARIO PLANNING

Developing scenarios based on a PEST analyses; that is, developments in the political, economic, cultural and technological arena.

OUTCOME DRIVEN INNOVATION

A method to avoid people’s inability to predict the success of innovative solutions by focusing on desired scenarios and outcomes instead.