HOW WE WORK

We design projects to fit clients’ needs and budgets

Please drop us a note if you’d like a tailor made solution to your question

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DEPENDING ON THE PROJECT, AT THE END YOU MAY GET:

  • A meta perspective on a topic; e.g. ‘The meaning of nutrition is shifting from X to Y’

  • A clear set of ‘rules’ that explain how a category functions; e.g. ‘Dairy is wholesome’ or ‘Beer is about togetherness’

  • A series of codes that represent a category’s narratives; e.g. ‘Accessible Activism’ is a code of the plant-based foods category

  • Tangible signs and symbols through which these codes manifest themselves; e.g. ‘rounded shapes connote approachability’

  • A strategic framework or Semiotic Square that shows where codes and brands are positioned vs. key category dimensions; this reveals current or emerging opportunities

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GUIDING PRINCIPLES