Tag: Inspiration

29 Apr 2017

THE PRICE OF SIMPLICITY

The sense and nonsense of listening to consumers Questioning ordinary people’s contribution to marketing is akin to Pussy Riot challenging Putin’s rule in a church – it’s heresy. Yet neuropsychology, behavioural economics and more recently Byron Sharp suggest that our notion of consumer-centricity and what it means to ‘listen’ to people are based on a […]

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