OUR TEAM

WE WORK WITH A COMMITTED TEAM OF PROFESSIONALS AND EXPERTS.

RUUD KOOIMAN CHIEF BEHAVIORAL OFFICER

CONSUMER PSYCHOLOGIST

I am a consumer psychologist at heart and I enjoy the strategic challenge of solving marketing and business challenges through a behavioural lens.

I am especially fascinated by the hidden forces that shape people’s behaviour beyond their awareness, like social cues, situational triggers and (un)intended nudges.

In my spare time I love to go boating and immerse myself in what Amsterdam has to offer, especially the cultural stuff, although I spend more time inside restaurants and bars 😉

KEES VAN DUYN CHIEF FORESIGHT OFFICER

I recently celebrated my 20th anniversary in the insight industry − time flies when you’re having fun!

I get particularly excited by forward-looking insight projects such as brand and creative development, innovation and concept development.

In my spare time I like to read up on the latest developments in psychology, behavioural economics and anything to do with people. This has earned me the reputation of ‘research nerd’, which I consider a compliment.